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Gallagher and Bronson Join Sears, United Way of Florida, K.i.d.s, Inc., for Hands-on Hurricane Relief


CONTACT: Tami Torres
(850) 413-2842

SARASOTA, FL – Florida's Chief Financial Officer Tom Gallagher and the state's Agriculture and Consumer Services Commissioner Charles Bronson today joined Sears, Roebuck and Co., United Way of Florida, and Kids in Distressed Situations (K.I.D.S) in announcing that more than $1 million of merchandise and funding will be donated to individuals, families and communities who were devastated by Hurricane Charley.

"Storm victims need all the help they can get to start rebuilding their homes and lives," Gallagher said. "This incredible donation provides immediate, direct assistance to Florida families."

Added Bronson: "For the countless victims of the hurricane who lost their homes and have been able to salvage few, if any, personal belongings, this contribution will be invaluable."

The contribution, provided through the Sears American Dream Campaign, includes:

· Sears is providing $225,000 in children's apparel, Lands' End is providing $450,000 in men's and women's apparel and Sears stores located in Miami, Orlando and Tampa are providing $200,000 to go toward relief efforts.

· Sears is providing United Way of Florida with $100,000 worth of gift cards so impacted families can purchase items needed to rebuild. Families will be identified by United Way of Florida as part of their disaster response and recovery efforts.

· Sears and its vendor-partners are donating socks, sleepwear and undergarments for impacted residents along with rakes, shovels and supplies for relief workers valued at $100,000.

· Sears associates and retirees are volunteering in the neighborhoods and assisting in the sorting and distribution of donated clothing.

The Sears American Dream Campaign is a $100 million community commitment to strengthen families, homes and communities. For more information visit the Web site at

Other campaign partners include the United Way of Florida and K.I.D.S., Inc., a national charity that distributes donated juvenile products, clothes, toys, shoes, beds, books, art supplies and other children's products to non-profit agencies.