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CFO Alex Sink Recognizes “Financial Planning Week”


Contact:  Tara Klimek or Jerri Franz
(850) 413-2842
TALLAHASSEE—At a meeting of the Florida Cabinet, Florida Chief Financial Officer Alex Sink today designated the week of October 6 through 12, 2008, as “Financial Planning Week.”
CFO Sink’s resolution, also recognizing the Financial Planning Association of Florida, designates “Financial Planning Week” as a time to remind Florida’s citizens of the importance of financial planning to assist in making prudent financial decisions to achieve their goals and dreams.
“During this volatile economic climate, it is essential that Floridians plan financially as much as possible,” said CFO Sink, who oversees the Department of Financial Services (DFS). “Too many Floridians are living paycheck-to-paycheck, not saving for a rainy day and living above their means. This week and throughout the year, my office is working to educate Floridians on making better financial decisions and planning for a more financially secure future.”
“Financial Planning Week” will focus on educating Floridians about important financial issues such as the importance of financial planning, including tax, estate, investment, risk and retirement planning. Citizens will be given the tools necessary to increase their financial literacy and learn to apply the financial planning process to their personal situations. The financial planning process provides a template for assessing, evaluating, and achieving financial objectives through personal goal setting, budgeting, making smart financial decisions and monitoring results.
CFO Sink is a strong proponent of financial literacy. Through outreach coordinators, DFS has reached out to local communities to educate consumers on topics such as the wise use of credit cards for teens, credit card identity theft, hurricane preparedness, small business security, life insurance, and first-time homebuyer workshops. Last year alone, the department conducted over 2,680 outreach events around the state.
The Financial Planning Association of Florida is the membership organization for the financial planning community, representing 1,700 members dedicated to supporting the financial planning process as a way to help Floridians achieve their financial goals.
As a statewide elected officer of the Florida Cabinet, Chief Financial Officer Alex Sink  oversees the Department of Financial Services, a multi-division state agency responsible for management of state funds and unclaimed property, assisting consumers who request information and help related to financial services, and investigating financial fraud. CFO Sink also serves as the State Fire Marshal.