My Florida C F O

Fellow Floridians:

If you gave your child $100 today, how much do you think they would have left a week from now? How about one month from now? Have you ever given your child just enough lunch money for the week, only to have them asking for more before Friday?Take Our Daughters and Sons to Work Day

Generally speaking, children don’t have the same bills, expenses or financial responsibility as adults but before you know it, they’ll be an adult — an adult who needs to know not only how to work and earn a living, but also how to develop savings and budget strategies that promote self-sustainability and economic prosperity.

As we near the end of Financial Literacy Month, we are presented with a unique opportunity to provide our children with an inside look into what it means to work, earn an income and strive for self-sufficiency. This week, we are celebrating Teach Children to Save Day, recognized this year on April 24, and Take our Daughters and Sons to Work Day, recognized every year on the fourth Thursday in April.

If you missed Teach Children to Save Day on Monday, there’s no need to worry as you can — and should — teach your children the importance of saving year-round! And if you’re planning to bring your child to work on Thursday, you will have yet another opportunity to teach them the importance of saving the money they will one day be working to earn.

I encourage all of Florida’s parents and guardians to participate in Thursday’s Take our Daughters and Sons to Work Day if they can and use the annual observance as a time to teach your child the importance of earning, budgeting and saving. Don’t fret, the Department has a wide variety of resources to help you. From activities geared towards children with developmental disabilities to children in Florida’s robust Hispanic community — there is something for everyone.

Within the last 20 years, the cost of everyday items such as gas, food and clothes have continued to increase. While we live in a state of outstanding economic opportunity, many struggle to find a way to do more with less. That’s why it is more important than ever to equip our children with the financial tools they need to be successful. If we want Florida’s future generations to know and understand the true value of money, then as parents we must take the lead in teaching them.

To improve your child’s understanding of finances, visit my Your Money Matters website at, where you will find financial resources for Floridians of all ages. It’s never too late to strengthen your child’s financial background and provide them with a financial foundation that will allow them to grow and succeed.


Jeff Atwater
Chief Financial Officer
State of Florida

News of Interest

Associated Press: Florida unemployment rate drops to 4.8 percent

Winter Haven News Chief: Florida building is booming

WFLA News Channel 8: Feds gave priority to HARC investigation due to vulnerable clients involved

Palm Beach Post: Tropical Storm Arlene takes forecasters by surprise

WFLX Fox 29: Drones creating thousands of new jobs in Florida Florida residents pay 6th lowest state taxes; some say burden can be still be lowered

Florida's Bottom Line graphicInside Florida's Bottom Line

A one-stop shop for the latest news and valuable insight on Florida's economy and financial health, Florida's Bottom Line is CFO Atwater's award-winning quarterly economic magazine and website.

Inside Florida's Bottom Line:

  • Discover Florida's emerging economic and business trends
  • Learn from Florida's top business & community leaders in exclusive guest articles and interviews
  • Gain access to essential small business and consumer resources
  • Visualize key data with unique infographics

Florida’s Bottom Line website reports the latest Florida financial news, with detailed charts showing the trends of Florida's economy and jobs over the past eight years, updated when new stats are released.

Operation S.A.F.E., Be Scam Smart Workshops

Florida Chief Financial Officer Jeff Atwater invites you to participate in Operation S.A.F.E., Be Scam Smart, a free workshop for seniors, their families, and caregivers.

The Florida Department of Financial Services launched Operation S.A.F.E. (Stop Adult Financial Exploitation) as part of CFO Atwater’s On Guard for Seniors initiative. Be Scam Smart workshops help inform, empower, and protect Florida’s seniors from financial scams and fraud. If you want to make sure your savings are protected, register for this workshop and get a better understanding of how scam artists and scams work.

Operation S.A.F.E.Be Scam Smart by learning more about:

  • How to Spot Fraudulent Behavior
  • Common Scams that Target Seniors
  • How to Fight Identity Theft

Feedback from seniors who attended a Be Scam Smart workshop:

“Savored every moment of this workshop. The information was needed and vital for seniors’ and consumers’ financial survival.” - West Palm Beach

“Presentations were great & well timed. Excellent information we all need to know.” - Pensacola

“Every senior in the city and state should attend the Be Scam Smart Workshop.” - Jacksonville

“Thank you for alerting us to the scam we as seniors are exposed to.” - Brandon

Find out more about us in the About Us section or Register for an upcoming event, including the following workshop:

  • Tuesday, May 2nd – Palm Coast
    10:00 a.m. – 11:30 a.m.
    Palm Coast City Hall, Intercoastal Room A
    160 Lake Avenue, Palm Coast, FL 32164
    Register | Directions | Flyer
  • Wednesday, May 3rd – Bunnell
    10:00 a.m. – 11:30 a.m.
    Flagler County Sheriff’s Office Training Room
    901 E. Moody Boulevard, Bunnell, FL 32110
    Register | Directions | Flyer

Please let us know if you would like to request a workshop in your area.

Florida Economic Briefs

Florida’s unemployment rate falls to 4.8 percent in March
Florida’s unemployment rate was 4.8 percent in March, down 0.2 percentage points from February (5.0 percent) and down 0.1 percentage points from March of last year (4.9 percent). Florida’s unemployment rate is currently higher than the U.S. unemployment rate of 4.5 percent.
Source: U.S. Bureau of Labor Statistics

Florida’s housing prices and sales rise in March
In March, the median sales price of homes rose 10.4 percent over the year to $231,900. Additionally nearly 26,000 homes were sold in Florida, up 9.3 percent from this time last year.
Source: Florida Realtors