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Lincoln High School Students “Act-out for Health” to Win Kidcare Psa Contest

5/28/2008

Contact: 
Heidi Otway, (850) 681-3200/597-2771 cell           
heidi.otway@saltermitchell.com
                                                                           
Tara Klimek, (850) 413-2842                                   Tara.Klimek@myfloridacfo.com                                                                                                           
Florida Chief Financial Officer Alex Sink and Healthy Kids Executive Director Rich Robleto honor students for promoting KidCare Program
 
TALLAHASSEE – Three Lincoln High School students enjoyed the spotlight today after winning the Florida KidCare “Act-Out for Health” video PSA contest. Kyle Johnson, Christle Moorer and Darsak Patel were honored by Florida Chief Financial Officer Alex Sink and Healthy Kids Executive Director Rich Robleto today for writing and producing a :30 second public service announcement promoting the state-subsidized health insurance program for kids under the age of 19. Their video PSA showed what could happen if a student without health insurance got hurt and urged families with uninsured kids to apply for KidCare. 
 
“We asked them to do two things, be creative and promote KidCare, and the judges were very impressed with the winning video that was submitted,” said CFO Sink, who chairs the Healthy Kids board.
 
The PSA contest was created as a pilot project in Leon County to engage middle and high school students and increase awareness of the KidCare program among 12-18 year olds after research showed a large number of kids in this age group lack health care benefits.
 
“We wanted to do some creative outreach after seeing the data from the recent study by the University of Florida Institute for Child Health Policy. More than 500,000 kids don’t have health insurance in Florida and the highest percentage of those kids are between the ages of 12 and 18,” said Robleto. “This contest allowed kids in this age-range, whether they have insurance or not, to share their perceptions and thoughts about getting good healthcare and why families should enroll in the KidCare program.”
 
The winning video PSA will be loaded on several social media web sites, including YouTube, MySpace and Facebook to get the word out about KidCare. KidCare staff is also working with the Department of Education to air the PSA in middle and high schools. Each of the Lincoln High school students were given a $500 gift card for Best Buy and their teacher, Reggie Grant, was given a $1,500 donation for the school.
 
Also attending the press event in Tallahassee today were the students who submitted the second and third place entries. Marquis Williams and Igor Anderson from Godby High school won second place and they each received a $350 gift card for Best Buy; teacher Charles Kilbourn accepted a $1,000 donation for the school. Nims Middle school student Janaa Davis’ video came in third place and she received a $200 gift card to Best Buy and her teacher Daniella Smith accepted an $800 donation for the school.
 
CFO Sink said the PSA contest may expand to other parts of the state later this year to allow more students to reach their uninsured peers with messages and images that demonstrate the importance of staying healthy, having access to doctors and applying for KidCare. 
 
Florida KidCare accepts applications year-round and children enrolled in the program receive regular doctor’s visits, immunizations and routine vision and hearing screening.  Most families pay a premium of $15 or $20 a month for KidCare coverage. Medicaid coverage provides eligible families with health care for no cost.
 
Nearly 1.4 million children are served by Florida KidCare, of which 1.1 million are Medicaid customers and more than 255,000 are enrolled in MediKids, Children’s Medical Services or Healthy Kids.

 
About Florida KidCare

Florida KidCare offers affordable, quality health insurance for children under the age of 19, whose parents can’t afford private health coverage but earn too much to qualify for Medicaid. Children enrolled in the program receive regular doctor’s visits, dental check-ups, and immunizations. For additional information please visit www.floridakidcare.com.