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My Florida C F O

Dear Fellow Floridians:

When you increase your financial knowledge, it not only increases your potential for financial prosperity, our entire state's economy benefits from smarter consumers and more financially savvy business leaders. That's why as Chief Financial Officer, I have made it a priority to identify and provide financial education resources to Floridians of all ages.

Financial FootballOne of the many tools we use to teach Floridians young and old about creating the conditions for financial prosperity is our Financial Football video game. The game was launched as part of a national education campaign with Visa, the NFL and NFL Players, and it remains especially popular during football season.

Available online at, Financial Football puts your fiscal knowledge to the test in an online simulation game environment by combining the structure and rules of the NFL with financial education questions of varying difficulty. I hope you will challenge yourself and your friends to this win-win game of Financial Football.

Financial literacy is more than knowing how to open a bank account, use credit responsibly or plan for retirement. It is about taking control of your financial future. For more financial literacy resources, please visit our Your Money Matters website.

Jeff Atwater
Jeff Atwater
Chief Financial Officer
State of Florida

News of Interest

South Florida Sun-Sentinel: Florida: 2nd for business climate, new survey says

Florida Trend: Florida is poised to benefit from new intermodal centers

South Florida Sun-Sentinel: Florida population surging again

Orlando Sentinel: Giant machines help South Florida dissect hurricanes

Tampa Bay Times: Gas prices predicted to head below $3 a gallon for many soon

 Florida Economic Briefs

Florida is one of the best states for business
A new report by the International Economic Development Council found that Florida holds the number two spot (behind Texas) for best business climate. According to the survey, Florida received 18.1 percent of votes, behind Texas (49.7%) and leading Georgia and North Carolina (tied at 17.6%).
Source: Orlando Business Journal

Unemployment decreases in Florida
In September, Florida’s unemployment rate was 6.1 percent, down 0.2 percentage points from August and down 0.8 percentage points from a year ago (6.9%). The U.S. unemployment rate saw slightly higher decreases, coming in at 5.9 percent in September.
Source: Florida Department of Economic Opportunity

Florida's Bottom Line - Small Business

Florida's Bottom Line - Summer 2014Small businesses are the backbone of Florida’s economy, which is why we are focused on cultivating an environment where they can continue to thrive. Florida is home to 2.3 million small businesses, which constitute nearly 99 percent of our state’s employers. These businesses are truly the heart of Florida’s economic lifeblood, employing one-in-three working Floridians and creating nearly two-thirds of new private sector jobs statewide.

This edition of Florida’s Bottom Line highlights why Florida's small businesses must continue to grow, prosper and remain in our state for our economy to thrive. Inside, you will find keen insight from small business experts as well as a wide array of helpful resources for your small business.

Read the small business edition of Florida's Bottom Line here.

Fostering Financial Prosperity

This special issue of Florida’s Bottom Line offers an overview of the Department of Financial Services’ transparent, fiscally-sound and consumer-oriented accomplishments since 2011.

Fostering Financial Prosperity