Life and health advertising must have the prior approval of the benefiting insurance company before being disseminated. Any advertisements approved by the insurer
should be used exactly as approved. [Rule
Florida Administrative Code]
Applications for an insurance policy or annuity contract should
include the legible name and license identification number of the agent as shown on the agent's license issued by the department. [Section
627.4085, Florida Statutes]
All licensed customer representatives must be appointed by either a duly licensed and appointed general lines agent or a general lines insurance agency
before he or she can conduct insurance business.
The general lines agent who appoints the customer representative, or
designated supervising agent, is responsible for supervising the work and the conduct of the customer representative while that
person conducts insurance business. A customer representative can only be appointed by one agent or agency at any one time.
626.7353, Florida Statutes]